I am Judit, a graphic designer based in London.
I first ventured into packaging design four years ago and have been creating food and drinks related graphic design professionally with never ceasing enthusiasm. I have just returned to London after working at a small and friendly packaging agency called Butterflies & Hurricanes in the city of Prague. At B&H, I could stretch my creative muscles and create anything from exclusive chocolate boxes, through discount supermarket private labels, to alcohol bottles. I worked with clients big and small, including many old and traditional Czech brands and international giants, such as Nestlé or Penny Market.
My interest in food design does not stop at packaging. As my degree project for my MA Graphic Design course at the London College of Communication (UAL), I worked on a speculative project about future food. This was rooted in my research into the multi-sensory experience of eating and the growing concerns around the food industry, such as food waste, sustainability, environmental issues, food scares and health. Designers have a growing responsibility to facilitate change, which I try to keep in mind while working on commercial projects.