VINOA: Branding, packaging and content for a wine start-up
Vinoa is a wine-tasting subscription box where members, on top of their monthly Vinoa box, receive printed and online educational materials to lead them through their tasting. It helps them learn about wine, and appreciate the small intricacies of tasting, in a relaxed and approachable way.
The branding aims to show the modern down-to-earn nature of Vinoa, without all the difficult jargon and exhibitionalism of the wine world. Still, each box is a selection of well-crafted artisan wines, this hand made nature is reflected in the identity itself.